Local Search for Multi-loaction Enterprises
Smartphones and the social, local, mobile (SoLoMo) ecosystem are the future of retail. Where once there was the yellow pages, today’s mobile consumer may be accessing the local web through any number...
View ArticleGoogle Reveals Hummingbird Algorithm
NEW Search Engine Algorithm. Here is a summary of initial facts about the recent hummingbird algorithm change. Hummingbird is the company’s most significant algorithm change since “Caffeine” in 2010....
View ArticleDo Keywords Still Matter in SEO?
Are Keywords Old School? This is a loaded question in the field of SEO. In my opinion, keywords do still matter – just not the same way they once did. Encrypted Search Today we live in a world of...
View ArticleThe Power of an EXPERT SEARCH TEAM
A few thoughts on an effective search marketing team… As the VP of Client Services at SmartSearch Marketing, I do a lot of thinking about what makes a client delivery team effective and successful. We...
View ArticleDo You Need Clicks or Customers?
You won’t have a hard time finding a search marketing agency that promises CLICKS. It might be harder to find an agency that delivers LEADS and CUSTOMERS. At SmartSearch, we work with many B2B firms...
View Article3 Must Dos for Landing Page Testing
Great landing pages do not happen over night or as a lucky happen stance. They are developed through many rounds of testing – some successful, some not. My experience with conversion improvement...
View Article2 Core Types of Landing Page Tests that are the Basis of All Testing
When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing. 1. Innovative Testing We call this...
View Article3 Must-Dos For Landing Page Testing
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts...
View Article6 Ways Google Webmaster Tools Can Improve Your SEO Strategy
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets. In addition to...
View ArticleSearch Marketing: A Year in Review 2013
As the year comes to a close, it seems everyone is looking back on how far we’ve come. January of 2013 is a faraway place and all of the animals Google has thrown at us since (including a Hummingbird)...
View Article5 Tips To Kill The Competition In Local Search
If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses,...
View ArticleExpand Your B2B Asset Horizons – 12 Ideas to Consider
I think too often marketers get in a habit of creating the same type of assets over and over, or just updating old assets. Instead consider expanding the different types of assets that you make...
View ArticleHow Google Webmaster Tools can help with your SEO
Google Webmaster Tools and SEO Strategy When you think of Google’s Webmaster Tools (GWT), most people rely on it for technical data, but there is a wealth of information to help with SEO strategy. Here...
View ArticleVirtual Usability Testing — Your Website Crystal Ball
You know your website needs improvement, but… - Where do you start? - How do you deal with all the conflicting opinions? Answer: Ask your prospective customers! There is a relatively fast, easy...
View Article5 Quick Local Search Tips
If you are a local business, you need to be using Google Local. Google Local is important for local businesses to dominate the SERPS, be found on Google Maps and drive foot traffic to your location....
View ArticleAge of the Knowledge Engine
It is time to change the way you think. Google is no longer a search engine, but kin to the Wizard of Oz – an all-knowing information engine. With the launch of Google’s The Knowledge Graph in May...
View Article2 Core Types of Landing Page Tests that are the Basis of All Testing
When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing. 1. Innovative Testing We call this...
View ArticleHow Far Down the Funnel are You Looking? Testing and CTA Considerations
While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales...
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